William McDonough: The wisdom of designing Cradle to Cradle
BackGreen-minded architect and designer William McDonough asks what our buildings and products would look like if designers took into account "all children, all species, for all time."
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
Channel: Science & Technology
Uploaded: May 17, 2007 at 6:27 pm
Author: TEDtalksDirector
Length: 00:21:56
Rating: 4.93
Views: 51565
Tags: William McDonough ted tedtalks talks design sustainable architecture 'cradle to cradle'
Video Comments:
The book Cradle To Cradle was so good I bought a few extra copies for friends. The texture of the book pages itself as a recycled polymar is worth experiencing.
William McDonough gives me hope.
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